Craig has been named as an inventor and collaborator on several patents spanning both e-commerce and environmental engineering. His intellectual-property work demonstrates a career-long commitment to innovation and problem-solving through technology.
Why 90% of Pitch Decks Fail Before The Meeting Even Starts
WHY 90% OF PITCH DECKS FAIL BEFORE THE MEETING EVEN STARTS
Every year, millions of founders prepare pitch decks.
Some spend weeks designing them.
Others spend months refining every slide.
Many believe success depends on having the perfect presentation.
I don’t.
After years working alongside founders, entrepreneurs and businesses, I’ve come to believe something very different.
Most pitch decks don’t fail because of poor design.
They fail because they fail to answer the questions investors are already asking.
By the time a founder enters the room, an investor is unconsciously evaluating dozens of questions.
Is this a real problem?
Is the market large enough?
Does the business actually solve it?
Can this team execute?
Is the opportunity defensible?
Can it scale?
If those questions remain unanswered, beautiful graphics won’t save the presentation.
Investors aren’t buying slides.
They’re trying to understand businesses.
THE BIGGEST MISTAKE FOUNDERS MAKE
Many founders spend more time perfecting animations than validating assumptions.
They polish colours.
Rewrite headlines.
Replace icons.
Change fonts.
All while overlooking the questions that actually determine whether someone believes the opportunity.
A pitch deck shouldn’t simply look professional.
It should remove uncertainty.
The best presentations don’t impress people.
They create confidence.
EVERY INVESTOR SEES THINGS DIFFERENTLY
One of the challenges founders face is that every investor approaches opportunities differently.
Some focus on the market.
Others focus on the founder.
Some immediately analyse risk.
Others care about execution.
Some become excited by innovation.
Others only care about commercial traction.
Preparing for one perspective isn’t enough.
The strongest founders prepare for all of them.
WHY WE BUILT IQ PITCH
This thinking became the foundation for IQ Pitch.
I didn’t want to build another AI writing tool.
I wanted to build something that helped founders think more critically about their own businesses before someone else did.
That’s why IQ Pitch reviews a pitch deck across multiple commercial dimensions.
Not to predict success.
Not to replace mentors.
Not to replace investors.
But to help founders identify blind spots while they still have time to improve them.
Sometimes one overlooked weakness is all it takes for a conversation to end.
Sometimes one small improvement changes everything.
AI SHOULD MAKE FOUNDERS BETTER
There’s a lot of discussion about AI replacing jobs.
I think the more interesting question is different.
How can AI make people better at what they already do?
Better founders.
Better communicators.
Better entrepreneurs.
Better prepared.
Technology is most valuable when it strengthens human capability.
Not when it replaces it.
That’s the philosophy behind everything we’re building at HelpMarket IP.
LOOKING AHEAD
The future of entrepreneurship won’t belong to the founders with the prettiest pitch decks.
It will belong to those who understand their businesses most clearly.
Because clarity creates confidence.
Confidence creates better conversations.
And better conversations create better businesses.
TRY IQ PITCH
If you’re preparing a pitch deck—or simply want an objective perspective on your business—I’d encourage you to experience IQ Pitch for yourself.
Upload your presentation.
Receive an AI-powered commercial analysis in around 60 seconds.
Review your strengths.
Identify potential blind spots.
Strengthen your story before it matters most.
Because the best time to improve a pitch deck isn’t after the meeting.
It’s before it begins.
EXPERIENCE IQ PITCH FOR YOURSELF
If you’re preparing to launch a startup, commercialise an invention, refine a business idea or simply want an independent perspective on your presentation, now is the perfect time to experience IQ Pitch.
Developed by HelpMarket IP, IQ Pitch has been designed to help founders, inventors, entrepreneurs, investors and fund managers strengthen business presentations through structured AI-powered analysis.
Simply upload your pitch deck or supporting business documents and, in around sixty seconds, you’ll receive detailed feedback highlighting strengths, areas for improvement and opportunities to communicate your business more effectively.
Whether you’re preparing for an accelerator program, a commercialisation opportunity, a business mentor meeting or an investor presentation, better preparation begins with better visibility.
Visit www.IQPitch.com to receive your introductory AI-powered analysis and discover how small improvements today can lead to stronger business conversations tomorrow.